AI Insights · Timothy · July 2025
Top 5 Fashion Games on iOS in Belarus: Q2 2025 Performance
Explore the performance trends of the top 5 fashion games on iOS in Belarus for Q2 2025, focusing on downloads, revenue, and active users.
In the second quarter of 2025, fashion games on iOS in Belarus saw varied performance metrics, as captured by Sensor Tower's data. Here's a closer look at the top five apps in this category:
Beauty Tiles: Story & Makeover from Pexix Inc. experienced a significant increase in weekly downloads, peaking at 1.6K in late April. The app's weekly revenue showed modest growth, reaching $27 in mid-May. Active users increased steadily, climbing to over 2.1K by the end of June.
Merge Fashion: Romance Story saw fluctuating weekly downloads, with a high of 1.2K in mid-June. Revenue peaked at $76 at the beginning of the quarter but decreased to $20 by the end. Active user numbers remained strong, with a slight dip from 2.8K in March to around 2K in June.
Skincare Time: Makeover ASMR had a consistent decline in downloads, from 842 in March to just over 340 by the end of June. Revenue was minimal, with only $8 recorded at the start and $2 in early June. The active user base showed a downward trend, stabilizing around 1.6K.
Project Makeover by Magic Tavern, Inc. reported a steady weekly revenue, peaking at $202 in early June. Downloads fluctuated, reaching a high of 370 at the end of April. Active users increased from 472 in March to over 900 in early May before settling at 587 by the end of the quarter.
Lastly, Makeup Stylist -DIY Salon game maintained a stable download rate around 230 weekly. Although there was no revenue reported, the active user count remained robust, peaking at nearly 2.4K in early June.
These insights from Sensor Tower highlight the dynamic nature of the fashion gaming market on iOS in Belarus. For more detailed analytics, visit Sensor Tower's platform.
